Rochester NY introduces online digital printing division: Just Press Print

 Rochester, New York: Microera, a long-time Rochester-based printer, has recently introduced its new digital-printing brand: "Just Press Print". Just Press Print features powerful new digital and on-demand printing and fulfillment capabilities, based around the multi-faceted HP Indigo 5000® printer.

"This was the logical next step for us, and it helps us service our client base in ways we couldn't imagine even five years ago", says Just Press Print's President Raphael Coccia. "Now, no matter what size the job—even small walk-in orders, we can provide extremely competitive rates."

Just Press Print's customers include major area businesses and organizations, from universities to healthcare systems, retailers, and a wide range of service providers. According to Coccia, the numbers of clients are growing rapidly, as customers seek to take advantage of the benefits of digital print production.

"Customers used to have to choose between quality and quick turnaround, but not anymore", says Coccia. He comments that Just Press Print's digital printing capabilities allow his clients to produce "just enough" marketing materials, which saves considerable money in production and storage space. "We recently did exactly 144 tri-fold brochures in a print run—not 150, not 140. The customer got exactly what she wanted, and at the right price." This type of ordering is becoming more common as small businesses are working harder and harder to cut costs while still maintaining quality marketing materials. Coccia has also seen his business grow through working as a subcontractor for other printers, seeking to take advantage of his tremendous digital print capabilities.

The Just Press Print brand is designed to show customers at all levels how easy it is to take advantage of the benefits of digital printing. "People get it from the Just Press Print name right away," says Coccia, "and the response in the past year has been amazing." The business currently employs about 30 people and is in a growth mode. "With so much going on, we can't wait for 2010, Coccia said.

Just Press Print is headquartered at 304 Whitney Street in Rochester, New York 14606. For more information about their digital printing services, call 585-783-1300, or visit www.justpressprint.net or e-mail info@justpressprint.net.